In an effort to offset our environment, fitness professionals have worked hard to motivate Americans into action. Unfortunately, they’ve made a few mistakes along the way. One of those mistakes is the use of a “bad news” approach. A “bad news” approach focuses its message on the harmful effects of being inactive. This type of approach typically leaves people feeling worse about the fact that they are already doing nothing. It basically says, “you may develop a serious health problem if you don’t change your ways”. It doesn’t take a behavioral scientist to figure out that a “bad news” approach doesn’t motivate most people to change. However, a “good news” approach does motivate people to change. A “good news” approach shows how small changes can produce significant benefits. A “good news” approach provides hope for a better future. By providing specific “good news” examples, people become encouraged and begin to take their health into their own hands.